The International Fund for Animal Welfare (IFAW) and the French Biodiversity Office (OFB) organised a large-scale ivory destruction operation on 28 November 2023. The operation, carried out in the commune of Reims in south-east France, is aimed at curbing the ivory trade and raising awareness of a trade responsible for the deaths of thousands of elephants, particularly those in Africa. In the space of a century, African elephant populations have plummeted by more than 90% as a result of poaching.